Pressed Shadow Palette (Aurora)

Comprising 9 gorgeous shades in matte, shimmer, and sparkle finishes, this product offers endless possibilities for self-expression. Paraben-free, sulfate-free, phthalate-free, and cruelty-free, it caters to the individual with both pride and purpose, as PRIDEFUL's mission is to promote gender non-specificity and inspire inclusion.

PRIDEFUL is a new brand born from the desire to effect change. Jointly with the Matthew Shepard Foundation, PRIDEFUL is looking to erase hate and paint love. Matthew Shepard was a young gay man who was tragically murdered in 1998, and the foundation in his name works tirelessly to continue his legacy of erasing hate. At PRIDEFUL, we believe that the only way to effect real change is through visibility and acceptance.

For the launch of PRIDEFUL, we are proud to partner with the Matthew Shepard Foundation. This collaboration aims to amplify the message of inclusion and support the foundation's ongoing efforts to erase hate. By coming together, we hope to inspire others to embrace their individuality and stand united against prejudice.

PRIDEFUL's products are designed to cater to the individual, regardless of gender or identity. We believe that self-expression is a fundamental human right, and our diverse range of shades and finishes allows our customers to explore their unique style and identity. Whether you're drawn to the matte elegance or the shimmer and sparkle, PRIDEFUL offers a versatile palette to suit your every mood and preference.

At the heart of PRIDEFUL's mission is the belief that we all deserve to live in a world free from discrimination and intolerance. By partnering with the Matthew Shepard Foundation, we are committed to using our platform to raise awareness, promote understanding, and inspire positive change. Together, we will continue to erase hate and paint love, one brush stroke at a time.

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