Weightless Translucent Blurring Powder For All Skin Tones

The W7 brand was founded in 2002 in London, England, with the aim of providing everyone with access to high-quality and on-trend colour cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?," encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, as none of them are tested on animals. The brand offers a range of best-selling products, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette, perfect for creating a variety of eye looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, designed to blend seamlessly and blur imperfections, lifting and enhancing the skin while setting makeup.

The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup, making it easy and effective to use. The Lift & Sculpt Cream Contour Palette offers six professional and long-lasting cream formulas, perfect for transitioning base shades, setting foundation, concealer, and other liquid makeup, and for easy and effective contour application.

All W7 products are easy to use, cruelty-free, and designed by professional makeup artists in London. They are suitable for all skin types, including dry, normal, and oily skin, and can be used by women and teens of all ages who love high-quality cosmetics.

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